Best result since 1998
Social Sense have been operating our RUDifferent? programme with a North West based local authority for four years now and there have been many changes in
the perceptions and behaviours of the teenage population worth shouting about during this time. This one however, we want to shout about loud and clear, as
it has lifelong repercussions for the girls (and boys) who are not now the statistics they might have been.
...so I will too.
You are already familiar with the term ‘social norms’ - the pattern of behaviour in any social group that is accepted as normal and to which all members of that group are expected to conform. This is a good thing when applied to behaviours that are beneficial to the greater society - drink driving for example, or not allowing your dog to foul the path, are both considerable changes to social norms driven by the attitudes of those around us. Social norms, in effect, create social order.